Safefood proposes to to establish a multi-party work agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.

It is envisaged that three advertising agencies will be appointed to the work and will closely support the development of the brand and the delivery of its communication ives.