The BFI wishes to explore the opportunities for expanding the reach and impact of BFI P – the BFI’s proprietary online video streaming service – amongst a variety of different audiences. BFI P has expanded its number of users during 2020, due in part to the effects of the COVID-19 pandemic and the focus this has given to entertainment in the home, but also due to emerging trends in the take up of online streaming services in general. This has prompted renewed importance for the BFI’s future strategy of ensuring digital distribution is at the forefront of its audience facing activities both for the accessibility this offers to a range of different audiences as well as the opportunity of expanding the reach of the BFI’s audience activities and resulting income generation.

In order to understand the potential of BFI P and the part it can play in the future, we wish to gain a detailed and robust understanding of the opportunities for growth, the requirements for product development, its market positioning and potential for increased revenue generation.